HuliPractice
EHR
An Electronic Health Record system designed for doctors and healthcare providers to securely and easily save and share patient information.
Case study: Digital prescriptions
The Challenge
Doctors cannot generate, personalize, or print digital prescriptions on their pads.
34%
Doctors don't use the app's current prescription feature
18%
Of customer requests related to personalized prescriptions
Customers
Doctors & Health Providers
Doctors seeking to digitize patient health records for improved access and efficiency in their practice.
Status Quo
“How to provide patients with a prescription that meets regulatory requirements?”
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Non-compliant with regulations
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Incomplete doctor’s information
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Incomplete patient information
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Lack of personalization
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Single layout and size (only A4 available)
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No option to print on personalized prescription pads
Role & Responsibilities
Project Lead, Product Design, & User Research
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Conduct user research
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Perform competitive analysis
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Facilitate workshops and refine ideas
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Develop concepts and design solutions
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Conduct user testing
Team: 1 Project Manager, 1 Back-End Dev, 2 Front-End Devs, 1 Product Designer
Challenges & Constraints
How can we enable doctors to create, personalize, and print prescriptions while ensuring compliance with national health regulations?
Country Regulations
Layouts
Technology and Cross-Platform
Time (Go to Market)
Context
Premises
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Sellers need categories to organize their products in their online store.
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Sellers are unaware of the feature and that they can create categories.
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Sellers struggle to remember how to create a category again.
Concept 1. Step by step
Concept 2. Sidebar all in one
Evaluation
What concept enhances discoverability?
Solution
Doctors can create and personalize their prescriptions
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Select specific data to display (to ensure compliance with country regulations)
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Add logos and personalize with brand colors
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Choose from different layouts and paper sizes
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Include prescription numbering
Prescription Personalization
Solution
Doctors can print on their own prescriptions pads
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Select specific data (to ensure compliance with country regulations).
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Choose from various layouts and paper sizes.
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Define the printable area for compatibility with physical prescription pads.
Prescription Pads Select printable area
Learnings
Understand users' needs and comply with country regulations.
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Products must be flexible and adaptable.
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Always consider users' contexts and comply with laws.
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Be open to learning about diverse topics.
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Curiosity should be integral to our approach.
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Information is crucial for making quick and accurate decisions.
Data Analysis
Success metrics and outcomes
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Compliance with regulations across multiple countries
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Increase feature adoption rates
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Increase number of prescriptions created
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Expand sales of the feature to international markets
52%
Adoption of the new feature by new users post-release
> 27%
Number of prescriptions created
Regulatory compliance in multiple countries (LATAM)
Regulatory compliance in multiple countries (LATAM)
Reflection
What would I change in retrospect?
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Enabled direct personalization of prescriptions on the sheet.
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Developed various templates (styles) for customization.
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Enhanced mobile adaptation and accessibility.
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Improved information architecture and navigation in the Settings section.
